hey welcome back to SLG TV the place for online
coaches to build market and monetize their coaching businesses okay friends so if you've been
hustling to get coaching clients then this is the video for you today is all about supporting you
and learning how to attract coaching clients in your online coaching business now just know
that what we're talking about today applies whether York magnetizing one-on-one coaching
clients group coaching clients or students for online courses or other digital products that you
may have regardless of your focus one of the best ways to achieve your client attraction goals
and to get new clients is through attraction marketing attraction marketing is defined as the
process of drawing interest to a company product or service using carefully devised branding and
messaging techniques this means that you're gonna be sharing your story and results as well as
previous client testimonials you're also gonna be starting conversations around strategic topics
you know your clients and students care about and I'll share with you just how you'll know they
care about it in just a moment this method of client attraction is a learning skill that every
coach out there is capable of cultivating sure it definitely takes time and organization in the
beginning but once you have the right systems and funnels in order it becomes much easier and
it will even start working on autopilot for you and to get you started here are seven client
attraction strategies that you can use to start attracting coaching clients as an online coach
now client attraction strategy number one build a niche brand now if you've done any research on
building an online coaching business I know you've heard about gnashing down and we're talking about
it here because it's that important so coach what are you known for if you answered as an online
business coach I'm gonna ask you to dig a little bit deeper having a personal brand and niche means
getting extremely specific and who you are as a coach and what kind of people you're attracting
as clients so do you want your online coaching business to focus on coaching other coaches what
kind of coaches if so so are they health coaches or business coaches maybe success coaches or
life coaches okay great now that's a start so you can still nice down even further within those
categories so a health coach who uses plant-based meal plans to help busy moms get their time
back now that's what we're talking about here that's me Shing down and you can see how this is
a clear message that's speaking to one specific person this is your goal so go ahead and take a
moment to hone in on your niche write down what kind of coach you are now and then keep asking
what kind and what else after each answer see how specific you can narrow down your coaching
business then once you have that info you can adjust your branding accordingly some things
like your logo your brand voice and tone guide your copywriting style your color palette and the
look and feel of your website and social media platforms they all matter because every choice you
make with your brand and niche will be a strategic choice in helping you grow your online coaching
business client attraction strategy number two is to develop a content marketing map so your
content is arguably the most important aspect of your business so you want to share a lot of it
when I'm talking about content I'm talking about things like social media captions or a blog a
YouTube channel or podcast it could also mean things like an email campaign or sales pages and
even something as simple as a thank-you page on your website when you develop a content marketing
map you're creating a strategic funnel of content that will inspire the right people to find you
and buy into your products programs and services so here's what you do take some time to plan
out your quarterly monthly and weekly content that's all leading to some sort of a launch this
allows you to position yourself as an expert in your niche and build Authority with your audience
and the search engines now listen up because this parts really important the way people will find
your content on searchable platforms like Google YouTube and Pinterest is through SEO that's how
you found this video you're watching right now so in saying that it's your time to become an
SEO master the whole point of publishing content online is for people to find it and read it so we
have to be creating content that people actually are searching for all it takes is a little
keyword research and you'll be well on your way so here's how you start go ahead and open
up a read sheet with your keyword research and include longtail keywords and search volume and
then you can use it as a reference for building out your content once you've determined your
longtail keyword start creating content that solves a problem or answers a question so for
example this video you're watching right now was created based off questions and feedback I
received from my coaching clients they were all having trouble with attracting new clients so I
used the tool to buddy which I'll leave a link to in the description below to check to see how many
people were searching for client attraction and if I could rank for it based off my current Authority
online and when I realized it was a good choice for my brand I made this video which is the seven
ways to attract new clients as an online coach so in saying all that the combination of the right
keywords along with hot topics that are popular within your coaching niche are the secrets to
developing searchable content which is one of the most important elements of client attraction
maintaining this consistent content system will help you implement the next strategy as well which
is the client attraction strategy number three to grow an email list there's a reason why so many
people emphasize growing your email list in order to grow your online coaching business and that's
because it's one of the best ways to convert when you're launching a new course or product now in
order to grow your list include high value content upgrades also known as lead magnets also known
as freebies within your niche specific content these can look like free checklists cheat sheets
templates mp3s or anything your ideal clients care about need and will download in exchange
for an email address so you can place them in a pop-up opt-in form on your website or a simple
link within your blog that leads to a landing page a good idea is to take a look through the
content you've already published so things like your blogs and your YouTube videos and then find
places where you can insert and offer your freebie now once your freebie is downloaded be sure you
have an email sequence set up that will lead to a bigger offer as well and now that we're on
this topic I'm curious what content upgrades are you offering right now in your online coaching
business so go ahead below and leave a comment with the link to your freebie or your piece
of content that includes your freebie and I'll give you some feedback client attraction strategy
number four nurture your audience so whether it be on social media your website or through your email
list give value and give it often be consistent friend and develop a plan to nurture your tribe I
promise you it will pay off and I could speak from experience on this one I've had multiple people
join my society lounge membership and buy-in to digital products from finding me online and a
good chunk of these people never commented on my stuff they never liked or shared my posts that
I'm aware of and it goes to show that you never know who's watching and when they'll be ready to
sign up for your products programs and services so keep giving great content let your audience
know they can count on you to be consistent and keep showing up plan attraction strategy number
five always include CTAs now a call to action is a direct statement you share with your audience
guiding them on what to do it could be actions like download this freebie or comment below or
share this with your friends who you think it would support or maybe you can say something like
tag five entrepreneur friends below the point here is to remember to encourage engagement within your
community let them know what you'd like them to do by including an enticing CTA and your content it
will definitely pay off client attraction strategy number six tell them what you're offering coach
people aren't mind reader's the only way they're gonna know about your online coaching business is
by sharing your offers with them now sometimes I see new life coaches and business coaches being
a little timid about sharing their offers and friend you're growing and gaining new followers
each and every day so you need to make sure that everyone knows how you can impact their life in
a positive way when you don't share your offers you're doing your audience a huge disservice
because you're robbing them of the opportunity to solve their problems faster so be courageous
share how you support and boldly give links to landing pages and sales pages so people can
check out your offers and client attraction strategy number seven use ads if you're wanting
to see a faster boost in your online influence paid ads are an option to consider paid ads can
support you in increasing brand awareness it can send people to your pages and it can promote your
content upgrades or offers Facebook and Instagram for example have very precise targeting methods
and now that you're super clear on your niche it should be fairly simple for you to narrow down
your audience and find the right people to click on your freebie again after they often make sure
you have an automated email sequence or an email funnel set up to be sent to them over the next
couple weeks remember when an added leads to an opt-in that leads to an email subscriber it's
always worth the investment now coach these seven strategies to attracting new clients in your
online coaching business are just the tip of the iceberg and that's why I created a community
of online coaches who are attracting clients with their content just like you so if you'd
like to join a free Facebook group to get more free trainings to help support your journey and
to connect you with like-minded people then go ahead and click the link in the description below
to join that now and lastly if this video was just what you needed in your online coaching business
go ahead and please let me know by liking it below subscribing and sharing it with your coach
friends until next time keep building your empire
