So, once you recognize that you need to understand
marketing, start marketing or do better and more effective Marketing in your business, where do you
start? You start right here in marketing School! In this video I'm going to do three things:
firstly, I'm going to show you how to access our free, that's right, free, marketing school to get
you started or upskill you in marketing. Secondly, we're going to show you the structure of it how
it works and what it can give you, and finally, we're going to show you a marketing knowledge
roadmap to make you an effective marketer. Okay, let's go! So firstly, how do you access
our free marketing school to get you started in marketing or upskill you in marketing? A couple
of options, click on the link below on the screen, there's a link in the description of this video,
a working link, and also pinned in the comments of this video is a working link to the marketing
school.
So just click on that it will take you directly there. Second option is you go the
directly yourself open your web browser type in www.school.com which will take you to school
forward slash my school which is steps Dash 2 Dash growth steps to growth but at steps Dash two
dash growth, that is the address, hit enter and here you, are you're at the free marketing
School. So here you've got to start, here tells you how it works if you already have an account
with school you can click up here to log in if you want to sign up, here is the sign
up button top right, simply click on it create your account, it's very simple, you have
an account with school.com, first name, last name, email, put a password normal process. Sign up, it
takes literally 10 seconds and then you're in. So that is how you access and continually log in to
school.com where the marketing school is hosted. So, I'll show you the actual School, how it works
and what it can give you.
So, over here, we have a community, so there's other people you can ask
questions Etc but the actual school is here, in classrooms, you click on classroom and here
it is, you see it immediately, marketing School, get grounded in the marketing principles and
fundamentals. Once you are clear and solid on the principles and fundamentals of marketing, you can
go ahead to make your marketing plan and do all of your activities in marketing, so you just click
on open and it'll take you there, and here we are, so let's look at the structure of the school.
The three big topics is an overall introduction to marketing, which you definitely need to get
clear on what it is. Brands and branding and then the marketing plan, which is once you have your
basics, you make your marketing plan, which you then execute, otherwise you're just doing random
activities, so if we look at introduction to marketing here's all the topics starts with what
is marketing, so you have a video, you click on it, explains everything you need to know, below
that is a description of what's in the video of what we're talking about; and then there's links
to resources, so further articles or templates or downloads or pages or anything else that could be
useful for resources you, download here and then you can post about it you can discuss it with
other people.
Obviously, it's just launched, so there's nothing here so far but that's
how each section works: video, description, download resources that are useful to you, so you
go through the structure here what is marketing, what is a simple definition of marketing for you
to use what is the value of marketing, so you know what you're doing and you can explain it to other
people and then you're already marketing 101 done! Complete module on marketing 101 done for you,
then you can get to a bit more detail what is B2C marketing what is B2B marketing what is the
difference between B2C and B2B and what is the B2B2C Business model and marketing implications;
and with that you've done an entire module on the introduction to marketing, you really understand
and upskill already what marketing is and you can start to think what do I need to do with all of
this.
Then you move on to Brands and branding, so if you have a brand that's important, if you
don't have a brand you actually do have a brand, even if you are the business interacting with
people you are the brand, so it's good to understand what your brand stands for and how
much you want to develop it and if you do want to develop a fully branded offer tells you
how to do this understanding branding basics everything you need to know about Brands branding
and fundamentals so this description tells you exactly what it is tells you what's in the video
definition, assess your business, where do Brands come from the role the brand plays in business
and some case studies around apple and Ikea. So that tells you the basics and fundamentals of
branding and then you go into how to actually make a brand, I give you the 10-step process to do
this, some rules and traps developing Brands to watch out for and the 11-step process to manage a
brand on an ongoing basis, and that is everything you need to know about Brands and branding, all
there for you, for free, then you move on to your marketing plan so we start with how to actually
create a marketing plan.
I give you the six steps to do this in videos plus downloads. I give
you a template to assess your business against these steps. Any templates that are useful to
you, I give you, I give you a video on how to audit your marketing plan and then a method and
a process to actually complete your marketing plan and that gives you the marketing plan.
So already from that you have you know what marketing is you know what brands and branding is
and you're able to start your marketing plan and that already is a complete course on marketing,
beyond that we can get into more detail so going to the steps of the marketing plan process, so
then how do you really understand your customer, the people you are targeting, how do you analyze
your business and the market you compete in, how do you identify issues and opportunities,
how do you develop the plan in more detail, so for example, a really detailed pricing plan,
a really detailed Channel or distribution plan, if that's relevant to you, a detailed
promotion plan, Communications plan, really getting more details with more analysis
and better stronger tools with these things. How do you implement the plan, because a plan
badly implemented will not get you what you want, execution of an okay plan beats bad execution of
a great plan, so it's very important to implement the plan well and link to that how do you track
measure and review, I give you all of this, it's all here, and that is how the marketing School
works.
So you just log in, watch the videos, read the description, download what you need
start the work for yourself, it's that easy and simple. So lastly, I talked about a marketing
knowledge roadmap to make you more effective in marketing and better in marketing over time,
so if you go back here to the classroom, sure marketing school, I will just keep adding
to it over time, more and more modules, more and more materials, more templates, I will keep
adding over time and building up the community; you can go back to the community,
ask questions, interact with people, reach out to people directly, share knowledge,
gain knowledge, and once you've completed that, marketing school will give you pretty much
everything you need to get up and running yourself with the tools I give you. And you don't have to
use my tools, it gives you the principles and the grounding that's the objective you can use other
people's tools, you can develop your own plans and templates and things yourself, absolutely fine,
my goal here is to get everybody to the basic fundamental understanding of what marketing is
and how to move forward with it in the right way, if you then want to expand your knowledge further
and go deeper on certain levels then sure, here's the roadmap, you complete marketing school,
that's level one, after school obviously you go to university, so this is the marketing plan
accelerator, this really goes detailed on making just a high quality marketing plan you implement
and execute brilliantly based on a proven system. That's what that is, and beyond that you go up to
Next Level marketing which is either one-on-one coaching and Consulting and an exclusive
Mastermind to share with other business owners in a similar situation where you really deep dive and
have like a custom bespoke plan specifically for your business maybe diving in on a few elements
of marketing, for example, it could be a really detailed pricing plan or distribution strategy or
plan or Channel plan or something like this or ROI tracking, value tracking, digital marketing, data
analytics, really zooming in on what's the one or two key things once you've got the basics in place
they're really going to accelerate your business and you know 10X or whatever, that's what that is,
so that's the road map, get grounded in marketing school first, do the work, get to level one,
finish school, graduate, move up to the next level and then figure out how far you want to go with
your business.
Because marketing can just keep adding value and profit to your business, if you
keep iterating and working the different parts of it, but that's the roadmap, level one, level two,
level three, but start here, in marketing School, log in, jump in, do all the work and I look
forward to hearing about what great success you're having out of this thing and sharing it
with the community. So, we'll see you in there!.